Nikita Sernack

Designer & Director Nookie

Nikita Sernack is at the helm of both Nookie Boutique and Nookie Beach, which are both equally enigmatic expressions of the Australian lifestyle from the beach to the streets and the bars. Nikita made her debut into the Australian fashion industry with the Nookie Boutique label in 2003, which embodies a free spirit with a playful and charming nature.

In 2006, Nookie Beach was born adding fashion forward elements to the traditional beach garments and bikinis that are a signature of the Australian culture.

The keen eye of Australian trendsetters, who wanted to wear head turning garments on a daily basis, quickly embraced both labels. The Nookie look has become synonymous with bold colours, prints and flattering fits that encourage a confident sense of effortless style.

Nikita has successfully created a label that not only personifies Australian culture but also breathes it through their garments, ensuring all production has remained on shore, despite the labels rapid growth. Today Nookie can be found in 180 stores nationally and is a successful Australian export to boutiques in Miami, New York and LA. Nookie is also responsible for the creation of the fashion savvy uniforms of the staff at the illustrious ivy pool club and is set to open its first concept store in September, back where it all started, at Sydney’s Bondi Beach.

Under the direction and strong design principles of Nikita, Nookie’s sleek silhouettes have carved an ever-growing niche for themselves in the market of on trend garments at accessible price points.